Since I have stumbled into the world of Happy Planner, I've noticed something. These ladies know how to market to my generation. We grew up as a gen of collectors. From baseball cards, to pogs, to pokemon, to those plastic charm necklaces that got tangled in our hair, but we could have given a shit because, Did you see? The little bicycle actually peddles!
I remember being obsessed with blind bags, and garbage pail kids, and even beanie babies. It was all about finding the few rare gems that you knew weren't available to everyone. Consumerism meets treasure hunting in all these cases, and those chicks at the Happy Planner headquarters found a way to do the same thing, while making us justify spending the cash because it's for getting organized! We do need it this time.
I remember being obsessed with blind bags, and garbage pail kids, and even beanie babies. It was all about finding the few rare gems that you knew weren't available to everyone. Consumerism meets treasure hunting in all these cases, and those chicks at the Happy Planner headquarters found a way to do the same thing, while making us justify spending the cash because it's for getting organized! We do need it this time.
My obsession with YouTube meshed perfectly with my new found planner obsession. I found channels like Heart Breathings and The Planner Sophisticate that gave me great ideas, and were just plain visually appealing. Then I started falling into the vast pit of "Haul Videos". It was all over. I could have people shop for me! It let me make better online ordering decisions, and I was all about knowing what I was buying ahead of time since the pictures of planners in online stores aren't very extensive.
But I noticed that a lot of these items were limited releases. I would drag my feet, and wait until I had time and go to the stores only to see they'd been picked over like a blizzard was coming and everyone needed bread.
Then these hoes over at Happy Planner HQ released certain designs only at certain chains.
Before I knew it, I was traveling to three different stores because I NEEDED the stickers from Joann's, the extension pack from Michael's, and the planner available at Staples. It hit me. This is my beanie baby collecting inner child coming back to bite my budget in the ass.
Dammit.
I knew I was influenced by ads, but this one snuck up on me.
I've been stalking the clearance sections now, and sales. If I can't use a coupon, or don't have a VERY specific need, I don't buy it. But it doesn't mean I don't watch the videos. Some of these chicks with their perfectly manicured hands and calm voices relax me more than ASMR videos.
I'm trying really hard to use up the products I have. Will I stop buying stickers? Probably not, but if I don't think I'll use at least 50% of the book when I can buy it on sale and use a coupon, I leave it behind now. Because my stash is embarrassingly large. Although I think any writer has a stash of office supplies somewhere in their home. Don't judge me too harshly. Y'all have some washi tape covered glass houses too.
But be weary. You might find yourself needed extra storage to keep you planner supplies. Don't let this happen to you! Or if you are already a lost cause like I am, tell me when the next sale is!
~Roxy
But I noticed that a lot of these items were limited releases. I would drag my feet, and wait until I had time and go to the stores only to see they'd been picked over like a blizzard was coming and everyone needed bread.
Then these hoes over at Happy Planner HQ released certain designs only at certain chains.
Before I knew it, I was traveling to three different stores because I NEEDED the stickers from Joann's, the extension pack from Michael's, and the planner available at Staples. It hit me. This is my beanie baby collecting inner child coming back to bite my budget in the ass.
Dammit.
I knew I was influenced by ads, but this one snuck up on me.
I've been stalking the clearance sections now, and sales. If I can't use a coupon, or don't have a VERY specific need, I don't buy it. But it doesn't mean I don't watch the videos. Some of these chicks with their perfectly manicured hands and calm voices relax me more than ASMR videos.
I'm trying really hard to use up the products I have. Will I stop buying stickers? Probably not, but if I don't think I'll use at least 50% of the book when I can buy it on sale and use a coupon, I leave it behind now. Because my stash is embarrassingly large. Although I think any writer has a stash of office supplies somewhere in their home. Don't judge me too harshly. Y'all have some washi tape covered glass houses too.
But be weary. You might find yourself needed extra storage to keep you planner supplies. Don't let this happen to you! Or if you are already a lost cause like I am, tell me when the next sale is!
~Roxy
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